Plan Components
Component Name | Cost per Subscriber | Objective | Subscriber Attribute |
|---|---|---|---|
Free 1 GB Data Triggered when customers run out of data when using Netflix. | $5 | Boost ARPUReduce Churn | Netflix Subscribers |
Free 2 GB Data Triggered when customers run out of data when using Netflix. | $10 | Boost ARPUReduce Churn | Netflix Subscribers |
5 Free Minutes for Dropped Call Triggered when customers have at least 2 dropped calls in 20 minutes. | $1 | Reduce Churn | Likely Churn |
10 Free Minutes for Dropped Call Triggered when customers have at least 2 dropped calls in 10 minutes. | $2 | Reduce Churn | Likely Churn |
Streaming Service Offers Triggered when customers use similar streaming services | $9 | Boost ARPUReduce Churn | Netflix Subscribers |
$5 Credit to Coffee Shops Triggered when customers are close to coffee shops. | $5 | Reduce Churn | Coffee Lovers |
$10 Credit to Coffee Shops Triggered when customers are close to coffee shops. | $10 | Reduce Churn | Coffee Lovers |
Down sell from 10GB to 5GB Triggered when customers are at risk of churning due to not using data allowance. | $7 | Reduce Churn | High Bills |
Down sell from 5GB to 2GB Triggered when customers are at risk of churning due to not using data allowance. | $3 | Reduce Churn | High Bills |
Real-time Roaming Offer with Home Plan Triggered when customer lands in foreign countries without roaming packages. | $5 | Reduce Churn | Travel |
Flower Discount for Mom’s Birthday Triggered when customer’s mom’s birthday is next week. | $5 | Reduce Churn | |
2X Top Up Triggered when customer’s balance is running low. | $6 | Boost ARPU | |
3X Top Up Triggered when customer’s balance is running low. | $9 | Boost ARPU |