Top ARPU Boosting Plan
7-9AM Unlimited Data Plan for $5
129K Subscribers11% of Acquisitions
Top Churn Reduction Plan
Free 10GB Plan for Top Up Now
500K Subscribers27% of Acquisitions
Top Aquisition Plan
10GB, 1000MIN, Spotify for $19
50K Subscribers25% of Acquisitions
3
Active Plan
4
Draft Plan
ARPU Over Time
Prepaid
2021
ARPU is lower than budgeted.
Net Subscribers
Net Adds
Prepaid
2021
Plan Comparison
Select Plans
Prepaid
2021
Cohort Analysis
Churn
Last Month
Campaigns
Kill Competition Campaign
60K
Total Offers
81.3%
Sent Out
52.5%
Accepted
Launched 2 days agoHide Details
Objective
Kill Competition by 6%
Target Subscribers
Location: California, D.C.
Network Generation: 3G, 4G, 5G
Network Generation: 3G, 4G, 5G
Actual vs. predicted
Predicted
Cost
$90K
%150k
Sub Retained
9K
10K
Revenue Retained
$20K
$25K
Offers
Credit to the Coffee Shops
Triggered when customers are close to coffee shops.
Reduce Churn
Cohort: Coffee Lovers
Offer Name
Credits
Subs
Cost
$10 Credit to Coffee Shops
$10
6k
$60K
$20 Credit to Coffee Shops
$20
4k
$80K
$30 Credit to Coffee Shops
$30
2k
$60K
5 Free Minutes for Dropped Call
Triggered when customers have at least 2 dropped calls in 10 minutes.
Reduce Churn
Cohort: Likely Churn